DavidBrandt.eu

David Brandt Digital Consultant

As an external consultant, I worked for my 3 favourite LEGO clients:

LEGO Mixels, LEGO Bionicle, and LEGO Mindstorms.

Together we made some awesome projects.

New website for creativity

LEGO Mixels is all about building and using imagination for re-building. The new website has an improved focus on  creativity, building, mixing, collecting, inspiration and sharing. Lots of new content every week. The LEGO DNA is strong, and the average user is on the website 8 min! 

I made the digital experience and managed the project.

New global user gallery

Within the standard LEGO framework of user galleries, we managed to make both a simplified and more user friendly gallery (uploading is without text inputs). Result:

- Almost 1.000 unique shared creations every week - huge engamement!

- Often the most viewed LEGO brand gallery (beats the big LEGO lines e.g. Star Wars)

I made the digital experience and managed the project.

See the Mixels website (Same website with new design)

Digital launch of new LEGO product line

In 2015 we took the digital adventure to the next level. The aim was to give the children a digital experience cross all platforms - a rich content experience for engagement in the characters, the univers, and the products.

I made the digital experience and managed the projects.

Content pulse strategy

LEGO Bionicle is a vital brand, and millions of children are exploring the univers cross platforms every month. For my client, I made the content strategy with 52 weeks with updates on all digital platforms.

Content was created once and fitted to be published on 18 markets and 12 languages worldwide. The digital channels are the website, LEGO portals, YouTube, LEGO Tv-app, e-commerce partners, and Facebook.

New Build section for amazing building experience

Building instructions kick-off the building experience. We brought this to the next level with more options to build and inspiration to be creatice.

The user selects a product eg. Flain and gets:

- Flain building instruction (as expected)

- Two more building instructions (Mix and Max)

- 10 inspiration builds from user gallery (auto-selected top rated)

- Building challenge on the gallery

I made the digital experience and managed the project.

Innovative content website (2015)

The website was the center of all communications, and the children could explore this:

- Home page supported by the content pulse strategy

- Story section with 18 mini videos, related characters, LEGO gear used, screen dumps and more

- Products secion with included characters and photos

- Character section with character videos, weapons, gear, posters for print, comic strips, and more downloads.

- Videos section with approx. 60 videos in up to 8 language versions.

- Games section with webgame and app game (1HY and 2HY versions)

- Build section with building instructions and inspiration for creativity

- Gallery section for creative sharing

- Message board as fan community and discus selected topics.

Two cases in progress

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